penguin

Much as we enjoy the gears-and-glass look of the regular watch, we’ve always had a soft spot for throwbacks.

This one—the Bobby J from Penguin—throws it all the way back to the 30s, with a woodgrain face set against brushed steel and some vertical grooves borrowed from the Chrysler Building. Even the logo—a tasteful autograph in the upper-left—feels like a relic from the early days of branding.

What it’s doing at hipster-lite enclave Urban Outfitters is anyone’s guess. But we’ll take it where we find it.

UrbanOutfitters [via productdose]

ALL Object