This snap comes from Jasper James’ series of beautiful people overlooking Beijing. Maybe she’d be happier in Paris?
Photos of the Ralph Lauren-designed U. S. Olympic Uniforms have finally surfaced, and we have to say, we’re pretty impressed. We had held out hope for a preppy Olympic team, and it looks like we won’t be disappointed. From the stark white slacks to the striped cloth belts, these athletes look like they’re heading across the Pacific in yachts. We’re reasonably sure Beijing has never seen anything like it.
Well played, Mr. Lauren. Well played.
Ralph Lauren has landed a contract with the U.S. Olympic team, outfitting 1500 athletes for the opening and closing ceremonies in Beijing. The past three games were outfitted by Canadian apparel company Roots Ltd., but the committee decided their designs were too informal, and chose the preppy stylings of Mr. Lauren.
As Fashion Week Daily points out, Ralph is getting fairly small fee for the outfitting—“less than $10 million” was as much as the reps were willing to say—but the move will let them make inroads into Chinese markets.
Ah, the rewards of patriotism.
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