A Serious Man, the Coen Brother’s latest, hits theaters this week, and if you’re a frames nerd like us, you’ll notice one sartorial item getting an unusual amount of screen time. In addition to a shlubbified Mad Men closet and a truly impressive selection of early 60s ties, Larry Gopnik spends the film sporting an enviable pair of Moscot Lemtoshes. In fact, it may be the only enviable thing about him.
Gopnik also spends the movie being pummeled by metaphysical torment, which is probably why the Coen connection hasn’t found its way into more press releases. As a costume, it’s pitch-perfect: Moscot’s such a beloved brand because people like your dad wore them—or at least the better dressed version of your dad who ends up in movies—but mortgage payments rarely find their way into that particular pitch.
Personally, we came out of the movie with a greater desire for nebbish frames…but results may vary.