First Gorbachev and Keef, and now the Coppolas. That’s right, LV has netted another one.
The Louis Vuitton Core Values campaign rolls along, this time scooping up the estimably rotund Francis Ford Coppola and his winsome daughter for yet another Annie Liebowitz shot. The core value this time around is travel, contrasted with earlier themes for Andre Agassi (a well-shaved head) and Keith Richards (healthful old age).
But making the press rounds, there haven’t been many folks willing to weigh in. The NAACP has gone on record saying it prefers to deal with “weightier issues,” a back-handed way of saying, “don’t call here again.” LeBron himself seems to think the playoffs count as a weightier issue.
You don’t often hear the “core values” and “Keith Richards” in the same sentence. But we’re always open to new ideas.
Fresh off their Gorbachev campaign, Louis Vuitton has decided to side with another crumbling icon for their “core values” campaign. Other than embodying a kind of boho shabby-chic, we doubt anyone would have chosen Richards as a style icon, but Vuitton sees him more as a lifestyle icon. This pic, photographed by the legendary Annie Liebowitz, captures what seems like a fairly typical moment in Keef’s existence: he is killing time in an anonymous luxury suite, with objects of luxury scattered carelessly around him. And, naturally, the closest object is his Louis Vuitton guitar case, which doubles as an impromptu tea tray.