The more nautical-leaning Americana-philes have been mining the aesthetic of Maine’s craggy coastline for years, so it’s nice to see a shop actually located in Portland, ME, get in on the action. And now they’ve made their way online.

Our friends over at UrbanDaddy tipped us off to the online launch of Seawall—they opened up shop on Wharf Street this past spring and have gotten to work designing a line of made-in-Maine shirting and teaming up with some local brands like Black Point Mercantile, who handmake tough-as-nails totes in Scarborough, ME. They’ve also got some uniquely Maine products like hand-carved trinkets and blueberry medicinal syrup—which may or may not cause hallucinations of being out to sea on a lobster trawler.

Use as directed.

—N.B.

CONTRIBUTORS

  • Najib Benouar