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Boutiques are always better if there’s an element of transgression on display. Usually, that means putting your wildest gear out front, but it can also mean making the most of an outré address.

Nuzyn, Amsterdam’s latest boutique is taking the latter approach, setting up shop in a former brothel in the red-light district with most of the old fixings intact. It’s a good idea—and, depending on Nuzyn’s clientele, just plain convenient—but what about the city’s endangered red light district? After all, the last thing a house of ill-repute needs is a rent hike. And after the first boutique lands, the strollers can’t be far behind…

—R.B.

CONTRIBUTORS

  • Russell Brandom