fredperrymoscow_crop.jpg

Speaking of far-flung style outposts, Fred Perry recently opened up an eastern flagship in Moscow, and it’s one of the best store designs we’ve seen in quite some time.

Of course, Moscow has seen better days, so the Fred Perry folks dig into the seedy past of the Eastern capital with oriental rugs and a secret exposed-brick shoe lounge. It’s not bad for the most British Brand on Earth, especially since one doesn’t usually associate Fred Perry with this level of luxury. But Muscovites might be too canny to buy into it.

Nice digs are always good, but we’re guessing they’re more used to getting those briefcases off a street corner.

fredperrymoscow1_crop.jpg
fredperrymoscow2_crop.jpg
fredperrymoscow3_crop.jpg

—R.B.

CONTRIBUTORS

  • Russell Brandom