In the case of Louis Vuitton, that means wrapping an entire store in a vinyl sheet imprinted with your latest pattern. As branding moves go, it’s hard to beat dressing up your store as an enormous handbag, although Marc Jacobs could still top it by tattooing his name across his forehead.
Mostly we’re just surprised they’re still standing by Takashi after so long. After all, the store doesn’t look that different from one of the walls at Murakami’s Brooklyn Museum exhibit when this whole crazy trip started off.
Maybe they’re in it for art after all.
- — Russell Brandom