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Our friends over at the UrbanDaddy San Francisco bureau tipped us off to a rugged new development at men’s shop Wingtip called Lost Coast Outfitters.

It’s a fly-fishing pop-up shop manned by a fellow named George who is hell-bent on turning would-be bench-made shoe purchasers into master fishermen. The menswear-y fishing hole is stocked with everything you need, from hearty flannels to fly reels—he’ll even repair your old gear if necessary. So the next time you’re in SF and stop into Wingtip for a fitting on a Southwick suit or to get a quick haircut and a sip of whiskey, you might just walk out with a new pair of Simms waders and a fishing rod. And a few tips on where to ply your craft—or, if you’re looking to learn, he’ll set you up at Golden Gate Casting Club. (George is the president and a member.)

And we’ve got your first look at what has to be the handsomest fly-fishing shop on earth, right here:

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—N.B.

CONTRIBUTORS

  • Najib Benouar