astonmartin_crop.jpg

Apparently the limited edition trick isn’t just for t-shirts. Like anything, the trick is thinking big…

Aston Martin just launched their One-77 model with a production run of only 77 cars for the entire world. Of course, just getting an appointment to see one requires a 200,000 pound deposit, with an extra million to buy the thing, so they probably aren’t sweating the numbers.

NotCot is raffling off a tour of the factory where the car was made if you don’t have 200,000 pounds lying around, but we’re more interested in the business end. If you’re going after the high end (and Aston Martin has never been after anything else), why make more than 100 of anything? That is, as long as there are still enough millionaires in the world.

—R.B.

CONTRIBUTORS

  • Russell Brandom