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The music industry is looking pretty Paleolithic these days, and it may be up to artists to save themselves. And not everybody’s Radiohead.

Wilco’s been pretty savvy so far, though, and they’ve got some ideas that should be useful to bands and industry folks alike. From the beginning, they’ve cultivated a healthy web presence, posting bootlegs on their website and rewarding fans with the occasional download-only EP.

Now, they’re trying their hand at new technology. They’ve resurrected the seldom-heard 2003 More Like the Moon EP as a PlayApp, a program that bundles all the songs, a mini-player, and a few liner notes and pictures in one manageable package. They also appeased design-minded fans with a scattering of agrarian-themed posters. If only Axl were this generous

Download the PlayApp here

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—R.B.

CONTRIBUTORS

  • Russell Brandom