As anyone on the East Coast can currently attest, a good raincoat is a very useful thing. Fortunately, London’s been facing rainy Junes for upwards of a thousand years, and they’ve picked up a trick or two.

This gentleman’s shawl-like overcoat comes via Aquascutum, a more modern alternative to marques like Mackintosh and Baracuta (and creator of this ad). The shoulder flaps make it seem both more impermeable and more sartorially adventurous than the competition—a remarkably good case for leaving your umbrella at home.

—R.B.

CONTRIBUTORS

  • Russell Brandom