Kempt Man of the Hour: Hiroshi Awai
The Lauren-soaked Japanese hipster is a familiar sight these days, but occasionally someone like Hiroshi Awai reminds you how the look got so big.
We’ll start with the worn and patched jeans, looking as if they come from a part of the world that’s never even heard of raw denim. Unlike most of the lumberjack gear in the menswear boutiques of the world, this actually looks like something you’d find on a farmhand. The kneeholes must have taken years to wear through, assuming he didn’t pull any tricks.
Of course, that’s the kind of move you can pull off when you’re designing your own label—and you’re backing it up with desert boots and the kind of post-preppy sweater that’s been stocking Rugby shops for years. But if that’s what it takes to bring back repaired denim, sign us up.
- — Russell Brandom