Bloggy watch tastes tend towards the rugged, but it’s not the only style in the world. And if you don’t plan on taking your next watch on a sailboat or a freeclimb any time soon, you may want to consider a more minimal option.

For instance, this one.

Braun just rereleased their 70s-era wristwatches, boasting the same pared-down design philosophy they’d bring to a toaster or a safety razor. We wouldn’t let it near a rumpled oxford—but if your wardrobe’s already full of clean lines, it’s a good way to add more.



  • Russell Brandom