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Building a better band-aid may be a lost cause at this point, but the packaging can always use a little sprucing up. And a better name…

Help Remedies makes two minor but crucial improvements over the drugstore brands. First, they change the color from a sickly beige to a medically pristine white. Then, they wrap the whole thing in a tastefully embossed pocket-size package, in case you pick up any nicks on the go.

—R.B.

CONTRIBUTORS

  • Russell Brandom