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We have to admit, the Brits at Monocle are on quite a roll. They’ve managed to put together their own shop, an excellent scarf and now this leather notebook with a subtle “M” logo stamped on the side of each page. Ladies and Gentlemen, this is branding done right.

We can’t wait until Esquire catches on and we get to see this kind of cross-promotion stateside.

—R.B.

CONTRIBUTORS

  • Russell Brandom