Cross the Tees
The art tee business is getting pretty crowded, and new ideas are always in short supply. An outfit called The Affair has come up with one: limited editions.
This tee comes out of a closed batch of two hundred…impressive until you realize that the Threadless print runs aren’t that much larger. They just have the foresight to call the number up front, and stick to their guns when it sells out early. It’s the same gimmick that lets Shepard Fairey sell an Obama poster 350 times and the gallery owners of the world grab a slightly bigger piece of the pie.
If they’re going to be *art* tees, it’s time they started acting like it.
- — Russell Brandom