When it comes to watches, we’d prefer form to follow function—and usually you wouldn’t expect that from a fashion label like Louis Vuitton.

But their Tambour America’s Cup Automatic Regatta is actually a very serious nautical chronograph—no gold stampings, no haute je ne sais quois. Just PVD casing, rubber bezel and strap and the pièce de résistance: an in-house movement. It seems the French fashion house has taken horology very seriously lately—we’re guessing around when they became the official timekeepers of global yachting race, the America’s Cup. (They’ve released this watch and its quartz doppelgänger in anticipation of the Italian leg of the race.) Aside from being made in-house—a sure sign of dedication to watch making—another nice benefit of the automatic movement is the addition of a power-reserve wheel (in blue), giving the dial an even sportier look. Paired with the rubber strap, you’ve got a decidedly rugged and summery watch.

Just when that lizard grain on your wrist has been getting muggy.

—N.B.

CONTRIBUTORS

  • Najib Benouar