Xetum

Now that you’ve swapped out the wools and tweeds in your closet for cottons and linens, you should be thinking of doing the same with your wrist—which means tucking away the croc-leather-strapped watch for something with a sportier rubber or NATO strap.

And, like clockwork, the up-and-coming watchmaker Xetum is unveiling their latest warm-weather-ready line of watches today, named the Kendrick.

The San Francisco–based watch company (so, yes, they do use environment-friendly processes) has been making a name for itself since 2009 by building smart, well-made timepieces using the same Swiss automatic movements you’ll find under the very recognizable dials of watches priced many times what they’re asking. The Kendrick’s auto-inspired dials translate to a simple, readable and classic look—that should set you apart from the sea of quartz field watches you’ll find at your local J.Crew. The choice between rubber and NATO strap is yours to make. You’ll want to see the combinations first.

So get a closer look…

Xetum

Xetum

Xetum

Xetum

—N.B.

  • Najib Benouar