With washed denim decidedly back in style—and the backyard jean shops that specialized in rawness gradually switching sides—we’re seeing some pretty interesting shades of blue.

Our favorite so far comes from Imogene & Willie, a cottage industry out of Nashville. This is their latest Plus Wash, hand-sanded in their store and washed in their own backyard into a light, natural wear. And for this season, they’ve beefed up their fabric from a 12oz to a 13.3 oz weight—so even though it looks like that pair of Levi’s you had as a teenager, it’ll feel like you’re wearing raw denim.

It might sound like a small thing, but for anyone with a closet full of APC, it’s a good reason to try a new style.



  • Russell Brandom