A picture can say a thousand words. But those words rarely reveal how it all came together.

Like this snap of a leather-clad Ewan McGregor and company from the first ad campaign in the brand relaunch of British label Belstaff. Aside from the fact that it seems the brand is moving away from its tradition of waxed cotton to slick leathers, the most interesting part of the story is that McGregor pitched himself to star in the new campaign. And the Belstaff honchos were wise to accept. It also helps that Ewan is an avid motorcyclist and longtime Belstaff enthusiast (who, apparently, reads the business page of WWD very closely).

—N.B.

CONTRIBUTORS

  • Najib Benouar