Underwear doesn’t get a lot of play in the menswear blogodome, but from a comfort perspective, it’s one of the most important things you’ll put on all day. And as winter steps up, a stash of soft undershirts can be every bit as important as a winter coat.

As of today, you’ll have a new place to get them.

It’s a London marque called Under (get it?), an up-and-coming underwear brand arriving on e-commerce today. They caught our attention with feather-soft cotton and a preference for faded, heathered primary colors. The result is the kind of undergarment that looks like it’s spent the last hundred years in a deadstock warehouse.

Hopefully one of these days, they’ll get around to making a union suit.

—R.B.

CONTRIBUTORS

  • Russell Brandom