SPONSORED POST: Rugby Goes Online
We expect a lot from clothes. So when we’re steeling ourselves to buy something, it’s not enough for it to just sit there. We want it to stride down the steps of a preparatory academy, worn by someone with striking cheekbones.
So today, Ralph Lauren’s holding the first ever online Rugby runway show, but they’re swapping the usual Chelsea showroom for the digital confines of Rugby.com. That also means some crazy 3D settings and direct eCommerce links to every item on show–in case the commercial urge happens to strike you. One standout so far is the buffalo-check-lined toggle coat, but we’re also glad to see suspenders making such a showing. Don’t say you weren’t warned.
- — Russell Brandom