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The beloved Swedes at Fjällräven launched their eCommerce site last night, which means those ubiquitous backpacks are one step closer, and we finally got a chance to peruse some of their more functional items, like this Oban parka.

It’s the same waxed cotton that keeps the packs sealed up, but with a fuzzy inner shell warm enough to get you through a Scandanavian winter. It’s a lot more low-tech than it looks, which might be its biggest strength. After years of seeing Barbour on the backs of outdoorsy scenesters for so long, it’ll be nice to see a fresh Swedish version.

—R.B.

CONTRIBUTORS

  • Russell Brandom