Speaking of Japan, one of the country’s most overlooked labels just released a new lookbook for fall/winter, complete with bear-hugging cardigans and extremely scrappy blazers. Ladies and gentlemen, meet Milok.
They’re still working the neckerchief-ascot continuum like the last time we checked in, but now it feels a bit more Californian than Argentinean. None of them are easy pieces to pull off, but they make for pretty unassuming statement pieces. Now all they have to do is make it into a few shops.
Also, that bedhead is either a commentary on their status as a slept-on brand or the result of some kind of static-electric event. We’re going to assume it’s the first one.
- — Russell Brandom