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Cue voiceover: “The Most Interesting Man in the World thought he was the most interesting man in the world…”

We speak, of course, of a swashbuckling thespian by the name of Fernando Lamas.

It’s true. In fact, the actor in those commercials, Jonathan Goldsmith, was an old sailing pal of Lamas—when Lamas passed in 1982, Jon was entrusted to scatter the ashes at sea. So when the role came up, the first (and only) voice that came to mind was the steady, Spanish-tinged timbre of Lamas. As you can imagine, the Argentine-born actor/director was the archetypal jetset playboy on screen and off—and the man knew his way around a tuxedo. So without further ado:

Five iconic photos of Mr. Lamas.

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Fernando Lamas with Esther Williams

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Esther Williams and Fernando Lamas in the 'Plaza Mayor'

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—N.B.

CONTRIBUTORS

  • Najib Benouar