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Not everyone gets to be a two-time MOTH, but with his Benjamin Bixby line finally hitting stores, we think Andre Benjamin (or 3000, if you prefer) may be on the verge of becoming a full-fledged style icon.

Part of his charm is the sheer oddball unlikeliness of his style. Who would think that the next big defender of preppy-dom would come from the world of hip-hop? Who would think that the space-invader hallucinations of the *Stankonia* years would morph into depression-era traditionalism? Celebrity clothing lines are usually inoffensive at best, but Benjamin is dodging those clichés the same way he dodged the clichés of late 90’s rap: with actual ideas.

This Guardian profile makes the case for Benjamin pretty well too , and manages to fit in a fantastic slide show and this brilliant quote:

I think a lot of African-American kids don’t have fathers to teach them how to dress, so you end up being taught by pictures in magazine and movies. You see cowboys, Indians, old Hollywood films, Cary Grant. It has an effect on you.

If you were looking for a statement of purpose, you could do a lot worse than that

—R.B.

CONTRIBUTORS

  • Russell Brandom