Why Thank You
We’re across-the-board fans of old-school etiquette, but the Thank You card in particular deserves more credit than it gets. It’s a simple gesture, easy once you’re in the habit and it makes an impression like nothing else—especially since it’s so unexpected in the modern day.
Our gameplan: keep it short, and let the stationary do the talking. There’s a pretty good crop on Etsy (our favorite is here), which makes it that much more personal. It’s the kind of social meticulousness that makes gentlemen—not bad for a piece of paper.
- — Russell Brandom