Simply the Best
Yesterday’s Washington Post had an interesting tech trend piece on email closers—you know, that awkward dangling word before your name. The main takeaways were that “best” is on the rise, “fondly” is for geezers, and “sincerely” usually conveys a barely contained animosity. Apparently Emily Gould writes “xoxo” a lot, an innocuous fact which has probably already ignited several flame wars in the Post’s comment section.
In matters professional, we’ve always found “Thanks” to be a bit passive-aggressive (“Could you get right on that? Thanks…”), so we tend to go with “truly” or “always”—after all, you’re always you. More creative options include “Namaste,” “tata,” and our personal favorite, “one love.” If you’re worried about overstepping etiquette, it may be better not to play the game at all and just give yourself a hyphen and a first initial. As with so many things, it’s a question of style.
- — Russell Brandom