The art of packaging is making a serious comeback, thanks to Apple and a few other retail aesthetes. But what’s surprising is how much of it comes from homegrown shops in Etsy.
This comes from the Portland General Store, an Etsy outlet that caught our eye with their whiskey-scented shaving products, but the sampler pack is an accomplishment all its own. Instead of cardboard, they bundle their goods in a Dominican Hemingway cigar box, with a Mary Jane, candy cigarettes and (of course) a cigar tossed in for good measure, with a glossy pic of an anonymous older gentleman presiding over it all. It’s even more impressive since they’re putting it all together in a house in rural Maine—although they probably never want for cigars.
- — Russell Brandom