0422KMT-EarthDay-Hed

April 22. The 112th day in the Gregorian calendar, Nicholson’s birthday… also: Earth Day.

As environmentalists everywhere celebrate Mother Earth, we’re taking a look at a few brands doing their part to keep the oceans blue and forests green—ranked by their celebrity-activist spirit animal.

Presenting: five eco-friendly brands to consider, on a scale of 1 to Al Gore.

0422KMT-ApolisApolis: Founded in 2004 with the goal of bridging commerce and economic development by employing and advocating for local artisans around the world.
Eco-Friendly Level: Brad Pitt

0422KMT-We-Three-LeavesWe Three Leaves: They only stock brands who meet the standards for fair trade, socially responsible and organically made goods.
Eco-Friendly Level: Ed Begley Jr.

0422KMT-TOMs-Roasting-CoTOMS Roasting Co.: The latest initiative from the forefathers of the give-one, get-one business model—for every bag of coffee sold, they’re supplying a week of clean water to a person in need.
Eco-Friendly Level: Leonardo DiCaprio

Attached, GÇ£0422KMT-Accompany_Accompany: Seeking out indigenous techniques and makers for everything from alpaca blankets to briefcases while bringing education, employment and infrastructure to marginalized communities around the world.
Eco-Friendly Level: Bono

0422KMT-EcoalfEcoalf: This Madrid-based brand upcycles stuff like fishing nets, water bottles and coffee grounds to create their raw materials—helping to erase a piece of society’s carbon footprint.
Eco-Friendly Level: Al Gore

—C.G.

CONTRIBUTORS

  • Caitlin Ganswindt