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Surreptitiously disguised cheesecake has a long and distinguished history, but this is the first time it’s made it to the wine bottle.

Drink ‘n’ Stick is taking the old disappearing-swimsuit trick to the stodgy confines of the wine world with a peel-off bottle that appears respectable through the purchase process, but transforms into an elixir of Eisenhower-era smut once you get it home and peel off the outer plastic layer.

Pepsi can’t be far behind.

—R.B.

CONTRIBUTORS

  • Russell Brandom