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*Photographed by our fearless lensman, Patrick McMullan.*

We’ve had our eye on randy model/heiress Lydia Hearst for quite a while—following her progress with considerable interest, as Bertie Wooster might say.

She flaunts her charms to be sure, but somehow manages to avoid the Paris Hilton pitfall. And while not exactly a Rhodes Scholar, the provocative poppet certainly has a head on her shoulders, enough to be a good sport about it when Gawker takes the piss, as it’s wont to do. (Darn that creative underclass!)

Her new ad campaign for lingerie line Myla sealed the deal as far as we’re concerned, so we shouldn’t really have been surprised to see her turn up at that National Underwear Day nonsense, where our fearless lensman snapped this pic. And really, what’s not to love?

See the heiress full size

—J.P.S.

CONTRIBUTORS

  • Jared Paul Stern

CREDITS

Photography by our fearless lensman, Patrick McMullan