The Return of the Polaroid
We’ve got some good news and some bad news.
The good news is, the Polaroid is back. Three years after the company stopped film production, a group of lifers raised enough money to keep one of the factories going, churning out boutique versions of the film used by the SX-70 and 600 cameras. In other words, you won’t have to turn to limited editions or the increasingly pricey resale market. As of next Monday, you’ll be able to pick it up from a web store without having to worry about where the next pack’s coming from.
The bad news is, all those clever limited editions—including the Fade to Black film that went dark after 24 hours—seem to have been factory errors, made on the way to a perfected, regular film, so we won’t be getting any more of them. It’s a shame, since we were just getting to appreciate an artfully irregular snap.
- — Russell Brandom