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Polaroid devotees tend to be a pretty crafty lot, and it looks like all that tinkering finally paid off. The Austrian experimentalists at Polar Premium just released a limited edition set of film called Fade to Black that does a whole lot more than the average strip of film. Over the 24 hours after exposure, it, well, fades to black.

There’s an extra chemical cocktail alongside the usual film, so it cycles through a series of increasingly dark exposures after you take it, before eventually blacking out entirely. It’s a pretty smart trick for a camera that’s ephemeral to begin with, and we wouldn’t be surprised if the resulting snaps got a lot more attention than otherwise. The lesson is something like “live in the moment”—or at least 24 hours at a time.

Of course, if you’re particularly attached to the snap, there are a few tricks you can use to stop the march of time…but where’s the fun in that?

—R.B.

CONTRIBUTORS

  • Russell Brandom