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Product placement is nothing new to the James Bond movies, but we were pleased to hear that the new film is going to feature a whole lot of one of America’s most prominent designers.

Of course, Daniel Craig is already on record as being much-impressed with Tom Ford, but apparently he’s got a bit more clout these days, which means we’ll be seeing less Brioni and a lot less of those miniscule swimming trunks from *Casino Royale*. (Something tells us Roger Moore didn’t have to put up with that sort of thing…)

It’s rare to see a choice like this made by the star and not the marketing or wardrobe department, but it looks like Mr. Craig is moving up in the world. After all, what’s the point in having an acting gig if you can’t use it to score a good suit every now and then?

Let’s just hope he can keep them clean.

—R.B.

CONTRIBUTORS

  • Russell Brandom