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Sometimes, it’s hard to tell if the Wall Street Journal is kidding.

Take, for instance, their latest style dispatch, aptly titled “Toupee Test.” The fact that the phrase “Hair Hat” is used in the subtitle seems to suggest that they know no one who cares enough about style to read newspaper articles about it would ever consider following through on a wig purchase. But the piece itself is a fairly straight consumer report comparing the fiber density cost and return policies (don’t think too much about that last one) of fine retailers such as Best Wig Outlet, Lori’s Wigsite and Wigs.com. Clearly someone, somewhere is thinking about buying a wig

For the benefit of the uncertain, we’ll offer a bit of contrary wisdom: Don’t. Please. Embrace the donut and you’ll be a better man for it.

—R.B.

CONTRIBUTORS

  • Russell Brandom