The Wall Street Journal has been taking on the Times pretty directly lately, and it looks like the style beat is no exception. We’re sure they were both racing for the “Steve McQueen is still cool” story, but credit the WSJ for pulling it in first.

The problem, as you might have guessed, is that he never really went away. Baracuta might be having a revival, but McQueen himself has never really fallen out of style. To the extent that he had a surge, we’re already on the tail end of it. That is, around the time when the big houses stomp in and large scale trend pieces start to water things down. None of it’s wrong exactly, but it’s also hard to pinpoint anything that wouldn’t have been true five years ago…or fifteen for that matter.



  • Russell Brandom