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It’s a rare magazine piece that seems to be working with too much material, but when you’re dealing with the man behind Ed Hardy, we suppose a little excess is to be expected.

This month’s GQ profile drops what might be the definitive profile on Christian Audigier, the man who gave us the trucker hat, Ed Hardy’s neon panther hoodies and the ugliest wine bottles on earth. Our favorite part: the Quarterly’s Devin Friedman (known to Audigier as “Darren”) reveals that the maestro of Fraunch has employed a film crew to follow him around more or less continuously for the past five years of his life. And yes, that includes a makeup guy.

It makes sense, given that Audigier arguably saw reality TV culture coming earlier than just about anyone else. And once you’ve made an industry out of huffing the exhaust of celebrity culture, there’s no point scoffing at a little self tanner…

Also, he may or may not be co-starring in an action-comedy with 50 Cent.

—R.B.

CONTRIBUTORS

  • Russell Brandom