Luxury watch company Hublot just named its first-ever woman brand ambassador: Bar Refaeli. You may have heard of her.
It marks a new forward-thinking trend in the world of horology: women can be interested in watches beyond the ones made by fashion labels. (It’s almost hard to believe it’s taken this long for that to sink in.) Even IWC, a watch brand whose tagline has been “Tools Engineered for Men,” just unveiled their Portofino Midsize collection geared toward men and women. Which is a great thing.