Men’s grooming guides follow a simple playbook. You stake out the basics (the barber, the nail clipper), the adventurous flourish (beard oil, anyone?) and the forbidden zone where any self-respected heterosexual man dare not venture.
We’re not complaining—or lining up for pedicures, now that you mention it—but we’d like to make the case for a certain oft-maligned product that usually gets short shrift, most notably in Esquire’s latest ode to grooming.
Gentlemen, it’s time to reconsider eye cream.