Our favorite ad of the day: To promote the Gillette Mach 3, the company covered inside of a Brazilian elevator in beard. Unfortunately for Gillette, this just reminds us how awesome beards are.
We’re glad he made his movie and all, but it’s about time Tom Ford got back to what he does best: borderline pornographic ad campaigns. This one makes the pitch for Ford’s Private Blend lipstick, stubble, and symbolic eroticism. Welcome back, sir.
If you’re on the lookout for new Passover traditions, you might want to take a look at this piece of hi-tech wizardry whipped up by the lovely folks at Saatchi & Saatchi’s Israel branch. In honor of the Exodus, they put together the world’s first augmented reality matzo.
And yes, it’s delicious.
With Hurt Locker looking like an almost-sure thing for Best Picture, we thought we’d dig up one of the director’s attempts at the fine genre known as “advertorial.” Specifically, a nine-minute spot called Mission Zero that Kathryn Bigelow made a couple years back for the tire company Pirelli (remember them?) which features a bright yellow Ferrari, an omnipresent squad of assassins and a typically hardass Uma Thurman. It was passed over by the Academy, presumably because they wanted more on the political implications of Ferrari chases.
Although we have neither tobogganing nor whisky-drinking in our immediate future, we couldn’t help but admire the style on display in this vintage Seagram’s spot, dug up thanks to Vintage Ad Browser.
You can make all the fondue jokes you want—and yes, we’ve thought of a couple—but that cableknit turtleneck is one of the reasons we’re hoping 1972 makes a comeback. Not all of it (the belt, for instance), but there’s plenty of awesome stuff to be dug up.
That headband, for instance, is probably a pretty big hit on the Williamsburg vintage circuit by by now.
The biggest problem with rugged items is that sometimes, they outlast your desire to wear them. That’s why you have more old jeans in your closet than old undershirts and why they’re so hard to part with—after all, they still have some good wear left in them.
Luckily, the grunge-inflected denim-lovers at Volcom have an idea. In the spirit of denim-based charity, they’re teaming with the National Coalition for the Homeless to collect as many wearable pairs of jeans as possible and direct them to less sartorially demanding hips. Drop off a pair at a local retailer and you’ll be entered to win a year’s supply of Volcom stock.
It’s called Give Jeans a Chance and it’s a marketing gig, make no mistake—looking up local retailers yet?—but as long as it’s helping out the less fortunate, we can’t say we mind. We’re even willing to indulge in the animated psychedelic promo video…provided it’s for a good cause.
The trench coat is already one of the more iconic items in the menswear canon, so it hardly needs the ad treatment—but it couldn’t hurt.
Today, Burberry launched a site called Art of the Trench dedicated to classic outerwear piece in all its forms. You can see street style shots from all over—including this one from Mr. Schuman himself—which should give you some ideas on how to style yourself. We prefer a dark navy or black like the gentleman here, but dig around the site and you’ll find plenty of other ideas.
As for the timing, it might have done us a bit more good a few weeks back…but we’re not complaining.
The ad world is still figuring out exactly what to do with the iPhone, but an early test case was unveiled last night. Instead of a print campaign or a TV spot, the campaign for the new Volkswagen GTI is leading off with an iPhone game.
Real Racing GTI is a standard 3D racer—remarkably similar to the unbranded Real Racing, except that winning enters you into a weekly sweepstakes and every car in the game is Volkswagen’s new 2010 GTI. That means you’ll get a firsthand, mobile look at the dashboard, and no matter how you drive, a VW always wins.
As a game, it’s not much to write home about; but as marketing, it’s one of the bolder moves we’ve seen this year. VW drivers are a pretty tech-y bunch to begin with, giving away a car a week will draw a fair number of them to the app, and in the process both the GTI and the iPhone will get a whole lot of converts. Maybe the Android folks should give Vespa a call.
Fabric scraps are having quite a year. First, they gave Looptworks a business model, and now they’re giving New Balance a few hundred shoes to play with.
This week, New Balance is launching the 574 Clips collection, a set of 480 shoes stitched together from pig-suede scraps in the semi-iconic 574 silhouette. And since they’re hyping their American manufacturing cred—as well they should, given the sneaker landscape—each pair will have “USA” stitched onto the tongue, courtesy of Lawrence, MA. (O amber waves of suede?)
Of course, just throwing up a few billboards wouldn’t be scrappy enough, so they’re getting a little creative»
David Shrigley has amassed a fairly sizable following thanks to his net-friendly pics—a few good examples are here, here and here—so it’s hardly surprising he’d get picked up for a graphic tee or two. The surprise is the company he’s signed on for it: one Pringle of Scotland, the knitwear mark of choice for most Anglophiles. Shrigley’s even cooking up a print ad for Pringle, which might be turn out to be the most mainstream exposure he’s ever gotten—aside from the odd indie folk video.
Of course, since Shrigley’s niche lands somewhere between street art, web-comics and art brut, we’re guessing he didn’t mind adding t-shirts and billboards to the list.
iPhone art is still a pretty new game, but so far the big innovators are coming from Madison Avenue, not Silicon Valley.
This GeoArt app was cooked up for MoMa by a tech-minded ad man named Daniel Shapiro, but it’s more the kind of thing you’d expect to find in the portfolio of an up-and-coming developer. Load it up the next time you’re out for a walk and it’ll trace an etch-a-sketch line along your exact path. After a few weeks of walking, you’ll end up with a haphazard, arbitrary and intensely personal set of scribbles, printed out bearing the MoMa logo and the slogan “Art is Everywhere.” It’s a cool gadget that managed to slip through the cracks under the guise of advertising, a trend we’re hoping to see more of as the ad world limbers up. How does it help out MoMa? We’d call it the Medici business model…
Mind-boggling surrealism is nothing new in Japanese ads, but it usually tends to the hyperactive, instead of the meditatively crazy.
This Softbank spot comes from Spike Jonze and it seems to have caught him in the middle of a domestic streak. It focuses on the strangely tender relationship between the paternal Brad Pitt and his charge, an infantile Sumo wrestler. We’ve watched it five times now, and for some reason we can’t look away. We’re not sure if it’s the relationship we want with our bank, but it’s nice to see Mr. Jolie show his non-bloodthirsty side.
You may not have tuned in last night, but if you’re following the glossies, Mad Men is just about everywhere. And not just in the editorials.
This BMW spot in Vanity Fair co-opts a bit of Sterling Cooper cachet, but it’s one of the first spots we’ve seen to embrace the show’s Kennedy-era milieu so whole-heartedly. It’s an odd fit for BMW, since Mr. Draper himself wouldn’t have much use for a German car, and the 3 series in the spot couldn’t be farther from the land-yachts that were in style at the time. And since so much of the Mad Men is about resisting the future, we’re not quite sure what to make of it. Maybe they’re pushing the manual transmission?
The appeal of army boots is as much functional as sartorial, so the usual ad tricks—people wearing them, for instance—don’t work quite as well. Luckily, you can always get creative…
These spots for the French Legion-approved Palladium Boots line explore New York’s abandoned spaces, some of which are pretty fantastic and all of which require some pretty rugged footwear. The campaign comes with a documentary on a few of the more interesting spots, and it’ll presumably tell you how to find them in the bargain. And if the style seems familiar, there’s a reason: the whole thing was cooked up by Virtue, the advertising wing of Vice Magazine. No wonder Brooklyn’s so well-represented…
Richard Haines, our favorite sketch-blogger, just raised his profile another notch. On the heels of his residency at the J. Crew liquor store, he’s got a series of ads for pop-up flea vets 3Sixteen currently going up all over our fair city.
The spot—seen here in its natural habitat—couldn’t be simpler. It’s just Haines doing what he does best: a colored sketch of a well-dressed man. And if that man happens to be wearing a certain brand’s latest offerings…that’s just the magic of business.
We’ve been covering the beard revival pretty thoroughly, but it may have finally broken through to the mainstream.
Following Alice Cooper, Iggy Pop and Cheap Trick, the gentlemen of ZZ Top are taking on model duties for John Varvatos’ latest campaign, a sign that the fur-chinned community is finally getting some representation in the industry.
Can a Beardhead endorsement deal be far behind?
Takashi Murakami’s ongoing Louis Vuitton collaboration has already yielded some strange fruits, but he shows no signs of letting up. This video is the second instance of his Miyazaki-esque animated side in the service of a strangely tongue-in-cheek style of branding.
The video—on display now in Japanese LV stores-is a fairly straightforward advertising fable—a young girl is transported to 1890s Paris to fall in love with a 14-year-old Gaston Louis Vuitton—but it’s a good deal more psychedelic than is strictly necessary, and Murakami’s mushroom shaped creations and jittery electronic strums are a bit too unsettling for the story to fit nicely in the inviting world of advertising.
We’ve got the sneaking suspicion someone’s trying to pull something, but we’re not sure who it is.
The new face of Louis Vuitton has most recently cycled from counter-revolutionary heads of state to island-hopping Scottish nationalists, but apparently they’ve now turned their attention to the heavens. The latest Liebowitz-lensed spot brings together original moon-man Buzz Aldrin, Challenger favorite Sally Ride and noted Tom Hanks-lookalike James Lowell for a bit of star-gazing, with the help of their NASA-approved Vuitton-print bags.
We’re guessing Chuck Yeager was too grizzled to be involved.
America’s in need of a new image…but come to think of it, so is advertising. So mixing a little patriotism and a little PR magic is just good business.
This month’s PAPER Magazine (via WBE)mixes the two in just the right proportion, with a series of editorial images promoting a kinder, gentler image of America. This “Sorry” banner comes courtesy of Andy Spade & Anthony Sperduti—known to some as Partners & Spade—and Shepard Fairey pops in for a Soviet-styled ode to wind power, but the real muscle here comes directly from Madison Ave.
Naturally, there are a lot more doves than hawks, but the real question isn’t what this means for America but what it means for advertising. Once ad men start unleashing their inner RFKs, who knows what kind of full-pagers we’ll start seeing.
Ad men have been enjoying quite a bit of attention, so the time is ripe for a gushy documentary covering some of the industry’s greatest hits. Who came up with that “got milk” business, anyway?
Art & Copy (via Josh Spear) tracked down the creatives in question—in this case, Rich Silverstein and Jeff Goodby—along with a slate of other names like George Lois of the famous 60s Esquire covers and Hal Riney of the 1984 Reagan campaign. Together they’re responsible for some of the most iconic images of the past 50 years. We’re thinking of the “I Heart NY” logo, the Energizer bunny, and the more recent dancing silhouette iPod ads…but we’re sure you have a favorite of your own.
It’s not bad as a profile of an industry, and we’re sure there are more than enough outsized personalities to fill up 90 minutes—especially whoever was unselfconscious enough to offer the quote, “we’re doing exactly the same thing as the guys who were painting on caves.”
A master marketer should have known how that was going to sound.
We were never really clear on the perks of being a socialite. Sure, the parties are a blast sometimes—but so are lots of parties. And they seem to spend so much time getting ready…
But this makes a bit more sense. We’re not terribly interested in Kay Rodriguez, the designer behind these snaps, but the model happens to be one Ms. Jessica Joffe, occasional Kemptress and general woman-about-town. And, dare we say it, she’s never looked better.
And being a socialite-model…well that’s a different game entirely.
Compare this ad with some of Tom Ford’s glossy stills. Ford is exactly what we expect from a men’s designer: European influences, a gay sense of irony, and a generally hypermasculine style. Advertising aside, he’s not that different from Valentino, Hedi Slimane, or any of the designers that built the industry. He’s selling couture and sex together, just like everyone else in Bloomingdale’s.
Branding firms are still figuring out how to make a web video people will actually want to see, but the formula isn’t so complicated. Just find something worth watching and figure out some way to fit your product in—preferably something other than an opening title card.
Ito Partners gets it right with this series of Vimeo spots for Morgans Hotel Group. Ito lined up a series of relatively unknown acts to play sets in Morgans Hotel rooms, giving viewers an impromptu concert and a look at the soothing surroundings at the same time. And, in case you were wondering, the acoustics at the Royalton are surprisingly good.
The world of sponsored microsites is usually pretty high tech, but leave it to AXE to turn a state-of-the-art work of web technology into something resembling a public access variety show.
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