For our latest installment of Talking Shop, we sat down with Paul O’Neill, creative director of Levi’s Vintage Clothing, to bring you a behind-the-scenes look at the inner workings of an American fashion legend.
A little background: the San Francisco–based outfit (with Chicago roots) has been making a name for itself by turning out the sort of handsome, perfect-fitting dress shirts you’ll actually want to wear—without requiring a banker’s collar or salary. They do this thanks to the magic of the Internet and a nationwide network of Outfitters—think personal shopper meets tailor.
Those Outfitters come to you—at the office, the laundromat, wherever it is you’re most comfortable—and measure you up. Then you’ve got your pick of shirts sourced from world-class textile mills, and a few more details to iron out should you be so inclined. (This isn’t your average stuffy bespoke job, nor will there be an overwhelming amount of choices. The curating has been done for you.)
Then, about 30 minutes later, you’re done, and Trumaker will get busy working on your shirts. And before you know it, your new shirts will be at your door.
In case you’re not familiar with the LA-based upstart label Combatant Gentlemen: it’s basically what you get when you combine a third-generation tailor, a fashion-business insider and a tech guru—and subtract all the conventional markup schemes. What you also get: well-made suits cut from 140s wool with real horn buttons... all at an absurd value. And, as of today, a classic tux that’s got satin lapels, traditional waist tabs in the pants and all of the same construction and value Combatant Gentlemen is making its name on. Plus, they’re sweetening the pot today by giving every tuxedo purchaser an opportunity to win a champagne-soaked New Year’s Eve blowout for four in Las Vegas.