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The rush to the Obama brand continues…and it’s not all modernist Swedes.

Hennessy is producing a limited-edition cognac called “44” in honor of today’s inauguration, with a percentage of the proceeds going to the Thurgood Marshall College Fund. It only runs $30, but when you consider that the “limited-edition” includes 180,000 bottles…that’s a lot of education.

We can’t blame them for wanting to get in on the magic, but how historic can the bottle be when you’ll probably finish it before Jan 21 rolls around?

—R.B.

CONTRIBUTORS

  • Russell Brandom