Usually we want our liquors to be as artisanal as possible. We want them stored in musty oak barrels in obscure parts of Europe, crafted lovingly by inarticulate old men with beards, and delivered to us in packaging that reflects the whole beautifully anachronistic process.
But we can’t all be artisans…and “scientist” isn’t bad as a backup. Elements of Islay‘s whisky line bucks the usual warm design aesthetic in favor of chemical-looking beakers and table-of-elements labeling. Of course, the contents are more or less the same barrel-aged concoction, but you’d never guess it from looking.
And where there’s a niche, there’s a way.
- — Russell Brandom