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We hope they brought breath mints to the shoot, but it was worth it. This still from the British brand Aquascutum (and shot by Tim Walker) is easily one of the best fashion ads we’ve seen all year.

The men’s and women’s line both make it in, you can see just enough of the clothes, and it’s just plain eye-catching. It’s a spring/summer line, so the white pants are kosher, and the bleachers and school-photo layout make it all adorably formal.

Well played, gentlemen.

—R.B.

CONTRIBUTORS

  • Russell Brandom