This snap comes from the latest Woolrich Woolen Mills collection (designed by Mr. McNairy), recently unveiled at Pitti Uomo. And while we’d normally wait until it’s in stores, we noticed something so game-changing, we couldn’t help but call your attention to it.

Ladies and gentlemen, pith helmets are now officially a thing.

This is one of two photos that finds a sharp-but-woodsy gentleman doffing the colonial topper. To be honest, we’ve been waiting years to bring out ours. Just think of it as the harder-nosed cousin to the panama hat, perfect whether you’re hitting the rooftop pool scene or exploring Madagascar.

Also, be ready to look a little bit ridiculous.

—R.B.

CONTRIBUTORS

  • Russell Brandom