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We’ve been fans of The Sartorialist for a while, and we’ve never begrudged Mr. Schuman a few side projects, but he may finally have hit a sour note. His latest collab is this microsite with the usually reliable Gant label. The problem isn’t the clothes or the shots, but the people. In ten quick profiles, Mr. Schuman may have inadvertently captured everything that’s irritating about New York City.

Take, for instance, one MacDonald Steffen Huelster (pictured above). He describes his style as “One part Summerset Country Club, two parts Willow River,” which explains the buffalo, at least. But the impossibly preppy name, the WASPy affectation of referring to both of his parents by their full names (Hugh MacDonald Huelster and Christine Steffen Huelster, respectively), and the particularly obnoxious cred grab of referring to his borough as “Brooklyn, King’s County” all mark this gentleman as someone we would like to avoid at all costs. We don’t like to use the h-word; let’s just say it reflects poorly on the brand.

Perhaps an underrated perk of Mr. Schuman’s original blog is that all the participants are silent.

—R.B.

CONTRIBUTORS

  • Russell Brandom