Through the Male
Looking over all the loose threads we’ve piled up, you might think they just come out of nowhere. But make no mistake, hideously ugly clothes have to be manufactured, sold and promoted just like anything else. And, since most of them are too unsightly to make it past any decent department store buyer, they have to be sold through catalogues like International Male.
Based in New Jersey (naturally), IM was apparently still relevant when it launched in the 1980s, but since then has somehow morphed into a male Victoria’s Secret featuring some of the ugliest clothes ever to grace glossy pages.
Unfortunately for all lovers of Fraunch, the magazine is closing shop to join its subsidiary undergear.com in the rough-and-tumble world of underwear journalism.
We wish they could have held on a little longer, if only so we could have paid more attention to the various items that fill out their catalog of shame, like the London Opera Trenchcoat (pictured), which seems to have wandered out of a middle school prom. O, the fleeting wonder of the Zimbabwe Tunic. Where else will we find the band-major chic of the Catalina Jacket? Maybe worst of all, what can you say about a place that sells eight kinds of leather pants?
Perhaps it’s best to say nothing at all.
- — Russell Brandom