Ladies and gentlemen, this is the second greatest endorsement photo we have ever seen. (#1 is still here.)

It comes from the new campaign for Paco Rabanne’s Black XS, which enlisted Jonas Åkerlund and an unusually somber Iggy Pop. We don’t know much about the scent itself (the samples haven’t come in yet), but Iggy’s expression speaks for itself.

We’ve never seen a man wearing gold sparklepants look so unhappy.

—R.B.

CONTRIBUTORS

  • Russell Brandom